New Ads Integration: Microsoft Ads

Microsoft Ads is now supported in Cometly and ready for you to connect! You can connect your Microsoft advertising accounts to track performance and view your results alongside your other channels.

Tracking Microsoft Ads

To get started, open the app menu and go to Integrations.

• Connect your Microsoft Ads accounts and Cometly will begin syncing your ad data.
• Update your Campaign Tracking Template for your Microsoft campaigns by visiting Space Setup > Setup URL Parameters > Select 'Bing'

Configuring Microsoft Ads Conversion API

You can also enable the Microsoft Ads Conversion API to send event data back to Microsoft for improved ad optimization.

Navigate to Events Manager > Conversion API and turn on the Microsoft Ads Conversion API.
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