Create your own custom metrics to get even deeper insights

We just released a powerful new feature: Custom Metrics, giving you the flexibility to track exactly what matters most to your business. Whether it’s a conversion rate, custom ROAS calculation, or any formula unique to your strategy.

• You can now create and manage your own metrics using formulas that combine any existing data points (ad metrics, conversion metrics, or events).
• Custom metrics appear across the platform in Ads Manager columns, reports, and the Report Builder.
• Easily access the modal to build your own metric by clicking 'Manage Custom Metrics' in either Ads Manager or Report Builder.

This feature helps you tailor your analysis even further and get the exact insights your team needs.

Watch the video below to learn how it works!

Click Learn more below to see a step-by-step guide on how to create and use custom metrics.