Google Conversion API Update: Enhanced Conversion Support + Event Control

We’ve rolled out a major upgrade to our Google Conversion API integration:
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Enhanced Conversions Now Sent Automatically

We now automatically send enhanced conversions directly to Google. No more need for separate conversion adjustments send after the initial conversion. This provides more accurate and privacy-safe tracking to improve your campaign performance.

Flexible Event Sharing Controls

You can now choose how data is shared with Google using new event control options:

• Send All Events (Recommended): Sends all conversion events, including those not attributed to a Google ad click.
• Send Only Attributed Events: Sends only events Cometly can directly attribute to a Google ad.
• Turn Off Data Sharing: Disables Google event tracking completely.

💡 You can also apply custom rules to manage which conversion actions follow which data-sharing strategy, giving you total control.
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